Your organizational culture defines all the various ways your staff thinks, behaves and interacts with one another, with leadership, and with your customers.

It also creates an environment that your team enjoys coming into each day, or doesn't.

It's a fluid and dynamic mixture of customs, rules, and expectations, each having a critical impact on the overall growth and success of your business. Successful organizations understand the culture they have created, the culture they are reinforcing, and how the culture must shift in order to support the company's vision and business goals.

Certainty-oriented cultures

Certainty-oriented cultures

These types of cultures are driven by leadership alone, are relatively stagnant, and limited in their ability to grow.

Growth-oriented cultures

Growth-oriented cultures

These types of cultures empower their people to make decisions that serve the best interests of the customer and the organization. Organizations with growth-oriented cultures effectively grow and maintain the best talent by training, recognizing and rewarding collaboration. Furthermore, growth-oriented organizations create systems and processes that empower employees to maintain and grow the culture within boundaries.

I think the most useful part of the cultural assessment is that it helped provide us with a “road map” to what we unanimously agreed was our ideal corporate cultural state.

Denise Dalrymple CEO Girl Scouts of America

Take control of your culture.

The culture of your organization is already in place and is influencing decisions, actions, teamwork, productivity and results. By taking control of it, and fostering the culture that will best support the growth of your organization, you can:

  • Create and utilize a comprehensive strategy that moves you towards your vision.
  • Align your people with the attitudes, competencies and effort required to thrive in your organization.
  • Create a leadership style that sells the vision and creates accountability for your strategic outcomes.
  • Effectively recognize, reinforce and reward the right behaviors, in a way that supports collaboration and continued growth.